STORE OF THE FUTURE

摘要

Techniques for facilitating commerce and retail transactions are described. According to various embodiments, a user selection of a product item offered for sale by a retail store is received, via a shoppable window user interface associated with the retail store. Thereafter, a user request to perform a checkout process for purchase of the product item is received, via the shoppable window user interface. The checkout process for the purchase of the product item is then performed, via a user interface displayed on a smartphone associated with the user.