METHOD AND APPARATUS FOR PLACING ADVERTISEMENTS ON A MOBILE DEVICE

摘要

The present invention discloses a platform to track and collect data throughout a user's engagement with a mobile device independent of user engagement with any one app. The user may transition between apps without closing an opened app or returning to a home screen. The user engagement data across the apps may be used by data analytics to target ads for the user. The data analytics analyzes the user engagement data to discern the user's interest to generate the targeted ads. The present invention also discloses a platform to deliver and display dynamic, targeted ads on a mobile device at all times, even when the user transitions between apps, or is on the home screen and disengaged from all apps. The targeted ads are displayed more timely in an ergonomically accessible manner to capture a user's attention, increasing the chance of user response and the return on investment for advertisers.