METHOD AND SYSTEM FOR IDENTIFYING MERCHANT MARKET SHARES BASED ON PURCHASE DATA

摘要

A method for identifying consumer segment market shares for a merchant includes: storing a plurality of consumer profiles, each profile including data related to a consumer including a measurement key and plurality of transaction data entries associated with a transaction involving the consumer, each including a merchant identifier for a merchant involved in the transaction; receiving a specific merchant identifier and consumer segments, each segment including a plurality of measurement keys each associated with a consumer; identifying, for each segment, consumer profiles in the database that include a measurement key corresponding to one of the associated keys; calculating, for each segment, a market share based on data included in transaction data entries in each associated consumer profile that includes the specific merchant identifier and transaction data entries in each associated consumer profile that does not include the specific merchant identifier; and transmitting the calculated market share for each segment.

主权项

1. A method for identifying consumer segment market shares for a merchant, comprising:
storing, in a profile database, a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a measurement key and a plurality of transaction data entries, each transaction data entry including transaction data associated with a payment transaction involving the related consumer including at least a merchant identifier associated with a merchant involved in the associated payment transaction; receiving, by a receiving device, a specific merchant identifier and one or more consumer segments, wherein each consumer segment includes a plurality of measurement keys, each measurement key being associated with one consumer of a group of consumers having one or more common characteristics; identifying, for each consumer segment, a set of consumer profiles in the profile database that include a measurement key corresponding to one of the plurality of measurement keys included in the respective consumer segment; calculating, for each consumer segment, a market share for a merchant associated with the specific merchant identifier based on transaction data included in transaction data entries in each consumer profile in the associated set of consumer profiles that include the specific merchant identifier and transaction data included in transaction data entries in each consumer profile in the associated set of consumer profiles that do not include the specific merchant identifier; and transmitting, by a transmitting device, the calculated market share for each consumer segment.