摘要 |
Technologies are described herein for providing item registration services to customers. A customer of an electronic marketplace system is provided with functionality to submit a request to register an item when purchasing the item through an electronic marketplace system. The customer may choose assisted direct registration for the item using his/her identity information or indirect registration using identity information of the electronic marketplace system. Once the purchase order is received and has been processed, a registration request may be generated based on item information and customer information contained in the purchase order, and submitted to the corresponding manufacturer. When indirect registration is selected, the customer information is replaced with the information of the electronic marketplace system before the registration request is submitted to the manufacturer. Additional services and functionality, such as service request processing, message forwarding and filtering, may also be provided by the electronic marketplace system for the registered items. |