摘要 |
There is disclosed a method of processing a targeted message destined for a user of an electronic device, the electronic device being coupled via a communication network to a server. The method being can be executed on the server. The method comprises: appreciating an intent parameter associated with the targeted message, the intent parameter having been determined by 5 the steps of: appreciating a text content associated with the targeted message; performing a linguistic analysis of the text content to determine an intent parameter associated with the targeted message; storing the intent parameter in association with the targeted message; receiving a targeted message request, the targeted message request being associated with a request intent parameter; responsive to the intent parameter matching the request intent 10 parameter, selecting the targeted message for delivery to the electronic device; causing the electronic device to display to the user the targeted message. |