Method and apparatus for obtaining revenue from the distribution of hyper-relevant advertising through permissive mind reading, proximity encounters, and database aggregation

摘要

A method and apparatus enabling the distribution of hyper-relevant advertising to consumers who have confirmed interests in specific content, products, and services is described. Users define “who they are” and “what they want” in a spontaneous, guided, voluntary disclosure of rich, candid, personal information conceived to attract individuals who seek or share common relationships, experiences, objectives, skills, knowledge, acquaintances, interests, needs, or desires for mutual gain. The information is converted into encrypted user codes; these codes are used to generate precisely controlled electronic encounters, the creation and delivery of highly personalized hyper-relevant advertising, and the gathering of amounts of research data through the ad hoc interaction of unique mobile devices.

主权项

1. A computer implemented method comprising:
(a) compiling a general profile for a first user based on information provided by the first user about the first user, wherein the general profile does not include specific encounter criteria, and wherein the general profile is accessible by a mobile proximity device of the first user; (b) compiling a plurality of specific profiles for the first user based on information provided by the first user about the first user's specific encounter criteria, wherein the specific profiles are accessible by the mobile proximity device; (c) exchanging proximity communications between the mobile proximity device and one or more other proximity devices, wherein the general profile of the first user and the specific profiles of the first user are searchable by the one or more other proximity devices; (d) conducting a plurality of proximity searches among the one or more other proximity devices by evaluating the criteria of the plurality of specific profiles of the first user without evaluating the general profile of the first user for at least a second user who meets the criteria of one or more of the first user's specific profiles based on at least a portion of the second user's general profile or specific profile, wherein said searching includes evaluating the criteria of the plurality of specific profiles for the first user; (e) pairing the first user with the second user whose general profile or specific profile meets the criteria of one or more of the first user's specific profiles without evaluating the first user's general profile; and (f) displaying information about the second user to the first user based on said pairing, wherein a processor implementing a software program determines which of the first user's specific profiles is met in said pairing and selects a format for the display of the information from a plurality of potential formats based on which of the first user's specific profiles is met.