APPARATUS AND METHOD FOR PROCESSING INTEREST INFORMATION USING ELECTRONIC INFORMATION LABEL

摘要

Computing technology is disclosed. In particular, technology for collecting and processing information on product in which a customer is interested before buying a product in the sale of products is disclosed. An apparatus for processing information of interest using an electronic label according to an embodiment comprises: a tagging information collecting unit which receives and collects tagging information from a plurality of portable terminals connected to a network; an information processing unit which processes the tagging information, collected by the tagging information collecting unit, according to a corresponding purpose to generate information of interest; and a processed information providing unit which provides the information of interest, generated by the information processing unit, to the outside.