Electronic display systems connected to vehicles and vehicle-based systems

摘要

Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content, such as targeted advertisements and/or driving or vehicle safety messages, including retrieval and aggregation of certain characteristics, prioritization of characteristics, and real-time auctions for advertisements. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.

主权项

1. An interactive electronic display system comprising:
an on-board vehicle computing device; a plurality of digital roadside display devices or other digital display devices; one or more processors; and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the interactive electronic display system to:
determine a first location of a first vehicle associated with the on-board computing device;compare the first location of the first vehicle to locations of the plurality of digital roadside display devices;identify a first digital roadside display device of the plurality of digital roadside display devices within a proximity of the first location of the first vehicle based on the comparison;receive vehicle or individual characteristic data associated with the first vehicle;determine a first digital content for the first digital roadside display, based on the vehicle or individual characteristic data associated with the first vehicle;display the first digital content via first digital roadside display devices;receive a response to the first digital content via the on-board vehicle computing device of the first vehicle; anddetermine a second digital content for the first vehicle or an individual associated with the first vehicle, based on the response to the first digital content and the vehicle or individual characteristic data associated with the first vehicle.