System and method for creating customized IP zones utilizing predictive modeling

摘要

A system, method and computer-readable medium provides steps of merging one or more sources of IP addresses to create a merged database comprising a plurality of IP zones, user typing each of the plurality of IP zones, enhancing each of the plurality of IP zones, receiving an input address and selecting one or more of the plurality of IP zones having a predetermined statistical relationship to the input address.

主权项

1. A method for generating IP zones comprising the steps of:
merging one or more sources of IP addresses to create a merged database comprising a plurality of IP zones; classifying each of the plurality of IP zones into a respective user type classification; generating a variable-enhanced consumer demographic database by creating a scored population from a plurality of data sources; aggregating and summarizing the variable-enhanced consumer demographic database for each of a plurality of demographic variables at a plurality of distinct geographic scales to form summarized geo-demographic consumer data; appending seed data with the summarized geo-demographic consumer data to form appended seed data, the seed data comprising at least one IP address; mapping the appended seed data to a corresponding one of the plurality of IP zones; associating at least one geo-demographic variable of the appended seed data with the corresponding one of the plurality of IP zones for at least one of the plurality of distinct geo-demographic scales to generate one or more enhanced IP zones; and selecting one or more of the plurality of enhanced IP zones having a predetermined statistical relationship to an input address.