| 发明名称 | Method for determining an area within a multimedia content element over which an advertisement can be displayed | ||
| 摘要 | A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis. | ||
| 申请公布号 | US9286623(B2) | 申请公布日期 | 2016.03.15 |
| 申请号 | US201313874195 | 申请日期 | 2013.04.30 |
| 申请人 | Cortica, Ltd. | 发明人 | Raichelgauz Igal;Odinaev Karina;Zeevi Yehoshua Y. |
| 分类号 | G06N5/02;H04N21/466;H04N21/81;H04H60/59;G06Q30/02;H04H20/10;H04H60/37;H04H60/66;H04N7/173;H04N21/258;H04N21/2668 | 主分类号 | G06N5/02 |
| 代理机构 | M&B IP Analysts, LLC | 代理人 | M&B IP Analysts, LLC |
| 主权项 | 1. A method for detecting at least one advertising attractive area within a multimedia content element over which an advertisement item can be displayed, comprising: extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content element, wherein the analysis includes determination of texture uniformity, margin of the respective portion, and a location of the portion within the multimedia content element; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis. | ||
| 地址 | Tel Aviv IL | ||