The present invention provides a loading method and apparatus for a map label. The loading method comprises: in response to an instruction to scale up a map, searching for a newly added point of interest in a current visible area of the map after it has been scaled up with respect to the map before it has been scaled up; inheriting a label of an original point of interest of the map before it has been scaled up in the current visible area; and performing collision detection and loading on a label of the newly added point of interest. Compared to the prior art, the present invention can significantly improve the visual experience of a user when loading a map.
