| 摘要 |
The present invention relates to a method for providing an advertisement interworking service, capable of identifying a specific advertisement captured through a camera phone of a user among advertisements displayed through an offline-installed display advertisement medium and providing a coupon, a gift, an event participating right, a point, and a value to the camera phone which has captured the specific advertisement, and measuring an advertisement effect through the offline-installed display advertisement medium. The method for providing an advertisement interworking service, executed through a camera phone having a camera, comprising the steps of: creating, by a program provided in the camera phone, an advertisement screen capture image by capturing advertisement recognition data of an advertisement screen displayed on an offline-installed advertisement medium; checking, by the program provided in the camera phone, an advertisement recognition data region included in the advertisement screen capture image; converting, by the program provided in the camera phone, coordinates of an advertisement recognition data region having a quadrangular geometrical structure corresponding to a sight direction at the time of image capturing such that the advertisement recognition data region corresponds to a rectangular geometrical structure corresponding to a front sight direction and reading the coordinate-converted advertisement recognition data to check advertisement ID information corresponding to the advertisement screen capture image; providing, by the program provided in the camera phone, the checked advertisement ID information to a server managing i (i>1) number of pieces of advertisement ID information and identifying an advertisement displayed through the offline-installed advertisement medium; and receiving, by the program provided in the camera phone, service data corresponding to the advertisement ID information from the server. |
