摘要 |
PROBLEM TO BE SOLVED: To provide a conversion measurement method capable of measuring the occurrence of conversion without using terminal ID and cookie information.SOLUTION: A conversion measurement method executed by an information processing device capable of communicating with a communication terminal comprises the steps of: issuing first identification information to identify a communication terminal in response to a request from the communication terminal and transmitting it to the communication terminal to let the communication terminal store it; having the communication terminal display a screen to accept an instruction to start an application in response to a notice from the communication terminal storing the first identification information; and if the application is started on the communication terminal in response to an instruction input through the screen, storing the first identification information transmitted by the application and second identification information to identify the application. The first identification information stored in the communication terminal is obtained by the application.SELECTED DRAWING: Figure 8 |