| 摘要 |
A device receives user information associated with users of user devices, and receives marketing information associated with advertisements for products or services. The device generates user profiles, associated with the users, based on the user information, and determines one or more particular attributes associated with at least one of the advertisements. The device identifies a particular user profile, of the user profiles, that includes the one or more particular attributes. The particular user profile is associated with a particular user, and the particular user is associated with a particular user device. The device determines a particular advertisement to provide to the particular user device based on the particular user profile and the marketing information, and causes the particular advertisement to be provided to the particular user device. |
| 主权项 |
1. A method, comprising:
receiving, by a device, user information associated with users of user devices; receiving, by the device, marketing information associated with advertisements for at least one of products or services; creating, by the device, user profiles, associated with the users, based on the user information,
each of the user profiles including a user identifier for each user and a plurality of attributes associated with each user; defining, by the device, at least one particular attribute associated with at least one of the advertisements; identifying, by the device, a particular user profile, of the user profiles, that includes the at least one particular attribute,
the particular user profile being associated with a particular user, andthe particular user being associated with a particular user device; determining, by the device, a particular advertisement to provide to the particular user device based on the particular user profile and the marketing information; and causing, by the device, the particular advertisement to be provided to the particular user device. |
