Maintaining Information Describing A Group Of Online System Users Specified By A Third-Party System

摘要

An online system receives information describing a target group of online system users from a third party system and determines whether to store the information describing the target group. Online system users included in the target group are identified and scores are determined for each of the identified user. A score associated with a user represents the online system's effectiveness in targeting content to the user via targeting criteria maintained by the online system. Based on the scores, the online system determines a group score associated with the target group and stores the information describing the target group if the group score satisfies one or more criteria. If the information describing the target group is stored, the online system may determine whether to continue storing the information describing the target group based on revenue obtained by the online system from presenting content based on the target group.

主权项

1. A method comprising:
receiving, at an online system, information from a third party system describing a target group including a plurality of users of the online system; identifying each of the plurality of users of the online system included in the target group; identifying information maintained by the online system associated with each user included in the target group, the information associated with one or more targeting criteria used by the online system to select content for presentation to one or more users of the online system; determining a score associated with each of a plurality of the users included in the target group based at least in part on the targeting criteria associated with each user, the score associated with a user providing a measure of efficiency with which the online system targets content to the user based on targeting criteria associated with the user; determining a group score associated with the target group based at least in part on the determined scores; and storing the information describing the target group in the online system in response to the group score satisfying one or more criteria.