Distributed contribution of disparate interactive elements

摘要

Mechanisms are provided for collecting user response information corresponding to a request transmitted as a part of unidirectional media broadcast. Mobile devices used to display media broadcast containing the request, such a survey, are also configured to send information using other communication networks, such as cellular networks. Mobile devices collect users' responses to the request and send information corresponding to these responses to a response processing server. The response processing server in turn processes the information, generate a report, and transmit this report to the broadcasting service. These reports may be used for a variety of purposes. In one example, reports are used to update broadcasted content such that mobile device user can view results of their responses as a part of the updated broadcast.

主权项

1. A method, comprising:
collecting real-time user response information at a response processing server from a plurality of user devices over a cellular network, wherein the real-time user response information corresponds to a request transmitted within a communication channel used to broadcast both a first media stream and the request to the plurality of user devices tuned to a unidirectional broadcast channel provided by a broadcasting service, wherein the request is a request for a user response transmitted to a user device, wherein the request includes a survey, a question to a user, or instructions to the user to provide feedback; processing the real-time user response information based on a predetermined set of criteria; generating a report based on the real-time user response information; and transmitting the report to the broadcasting service over a network in order to dynamically update content in the media stream based upon the report, wherein the broadcasting services interrupts the first media stream transmitted on the unidirectional broadcast channel with a second media stream transmitted on the unidirectional broadcast channel based on the report and aggregated user response information.