System for determining local intent in a search query

摘要

A system and method determine local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.

主权项

1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for providing a local intent probability, the storage medium comprising instructions operative to:
receiving a plurality of search queries; separating a root term and a location term from each of the plurality of queries; calculating the local intent probability for each of the root terms based on the frequency each root term is associated with the location terms, wherein the local intent probability is based on a local intent value that represents how a local intent changes over a distance.