| 摘要 |
According to an embodiment of a restaurant marketing system includes: a communication unit which receives a restaurant marketing method request from a user terminal of a specific user through a wired or wireless communication network; and a control unit which collects data by executing web crawler and wrapper-based web crawler operations in linkage with multiple storage servers, analyzes the influences of the customer satisfaction and quality of a restaurant as well as the attributes of the customer behavior in the past through the statistical analysis and multi-linear regression analysis of the collected data, and provides a marketing method according to the analyzed result. Accordingly, the present invention can provide the marketing method in order to increase the revenue of the restaurant by analyzing big data. The present invention can look for ways to increase the frequency of customer visits and provide promotional offers according to a predetermined period to induce the customer visits. |
