PRODUCT ONBOARDING VIA MESSAGES

摘要

Techniques for onboarding users to various product features are described. According to various embodiments, information identifying a set of candidate onboarding content items associated with an email type of an email to be transmitted to a particular member of an online social network service is accessed. Thereafter, a first subset of the candidate onboarding content items is removed from the set, responsive to determining that the particular member has already been onboarded to products associated with the candidate onboarding content items in the first subset. Further, a second subset of the candidate onboarding content items is removed from the set, responsive to determining that the particular member has previously viewed and not interacted with the candidate onboard* content items in the second subset. A specific onboarding content item is then dynamically selected from the remaining set of candidate onboarding content items.

主权项

1. A computer-implemented method comprising:
accessing, via one or more data sources, email content data describing an email type of an email to be transmitted to a particular member of an online social network service; accessing, via the one or more data sources, candidate information identifying a set of candidate onboarding content items associated with the email type, each of the onboarding content items in the set being configured to promote a (product feature associated with the online social network service; removing, from the set, a first subset of the candidate onboarding content items, responsive to determining that the particular member has already been onboarded to products associated with the candidate onboarding content items in the first subset; removing, from the set, a second subset of the candidate onboarding content items, responsive to determining that the particular member has previously viewed and not interacted with the candidate onboarding content items in the second subset; and dynamically selecting, using one or more processors, a specific onboarding content item from the set of candidate onboarding content items.