| 摘要 |
A system for promotional forecasting in a retail environment is provided. The system includes at least one processor coupled to a memory storing sales history information associated with a product, an interface configured to receive a promotion configuration profile including an indication of the product and a state of a plurality of promotion variables, and a promotional forecasting component. The promotional forecasting component is configured to determine a base sales quantity of the product based on the sales history information, determine a lift factor for each promotion variable, the lift factor indicative of an effect of the promotion variable on the base sales quantity, determine a total lift factor for the promotion configuration profile based on the lift factor for each promotion variable and the state of each promotion variable, and determine a forecasted sales quantity for the product based on the base sales quantity and the total lift factor. |
