ORDERING OF BOOKMARKS FOR OBJECTS IN A SOCIAL NETWORKING SYSTEM

摘要

A social networking system analyzes a user's interactions with objects linked to bookmarks associated with the user to generate a score for each bookmark. The score represents or is based on the probability that the user will access the bookmark or the linked object. For example, the score is a predicted click-through rate for the bookmark. Based on the scores, a subset of the bookmarks is selected for presentation to the user. Additionally, the scores may be used to order the selected subset of the bookmarks. Hence, the bookmarks that the user is most likely to access are presented while the bookmarks the user is less likely to access may be hidden.

主权项

1. A method comprising:
receiving data corresponding to interactions by a user with a plurality of objects in an online system, each object linked to a bookmark maintained by the online system; generating a score for each of a plurality of bookmarks associated with the user based on the received data; selecting one or more of the plurality of bookmarks based at least in part on the generated scores; determining an ordered list of the selected bookmarks, the selected bookmarks being ordered based at least in part on the generated score for each bookmark; and providing the ordered list of bookmarks for presentation to the user.