发明名称 METHOD AND SYSTEM FOR OFFER TARGETING BASED ON OFFER REDEMPTION
摘要 A method for distributing an offer to a consumer based on redemption history includes: storing consumer profiles, each including a consumer identifier and offer redemption data; receiving redeemed offers associated with a consumer identification, the offers associated with offer categories; identifying a specific profile, wherein the consumer identifier of the profile corresponds to the consumer identification; storing, in the offer redemption data of the specific profile, the redeemed offers; generating a behavioral profile for the specific profile based on the corresponding offer redemption data, wherein the behavioral profile includes a propensity to redeem an offer for each offer category; and transmitting an offer to a consumer associated with the specific profile, based on an offer category associated with the offer and the propensity to redeem an offer for that offer category associated with the consumer.
申请公布号 EP2973318(A1) 申请公布日期 2016.01.20
申请号 EP20140778104 申请日期 2014.02.25
申请人 MASTERCARD INTERNATIONAL, INC. 发明人 GILMAN, ANDREA;GUINEY, CHRISTOPHER;YATES, LISA
分类号 G06Q30/02 主分类号 G06Q30/02
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