| 摘要 |
PROBLEM TO BE SOLVED: To provide systems and methods for providing targeted advertisements to users.SOLUTION: One example is an ad selection controller for a first media channel that provides content to a user. To select an advertisement in the first media channel, the ad selection controller transmits a query to a back-end system of a second media channel that also provides content to the user to determine an advertisement(s) selected for the user in the second media channel. The ad selection controller receives a response from the back-end system that includes an advertisement identifier for the advertisement selected in the second media channel. The advertisement in the second media channel is referenced by an advertisement identifier that is global across multiple media channels. The ad selection controller then selects an advertisement for the user in the first media channel on the basis of the advertisement selected in the second media channel, and provides the advertisement to the user. |
