| 摘要 |
PROBLEM TO BE SOLVED: To provide a method for distributing and personalizing E-Coupons.SOLUTION: The method includes sending a generic E-Coupon identifier to a mobile device 210 and requesting a redeemable personalized E-Coupon on the basis of the identifier. User location, time, purchase history and preference are provided and used to personalize the E-Coupon. The personalized E-Coupon is distributed to the mobile device 210. The generic E-Coupon identifier is distributed through different media, such as audio, video, multimedia or wireless data networks. For high security devices, the personalized E-Coupon is sent digitally signed. For low security devices, an E-Coupon Manager 212 stores the personalized E-Coupon and sends the mobile device 210 a unique E-Coupon ID. The distributed personalized E-Coupons are used to receive discounts at a merchant physical location or Internet site. |
