Automatically Modifying a Custom Search Engine for a Web Site Based on Administrator Input to Search Results of a Specific Search Query

摘要

Automatically creating and modifying a search engine for a website. User input may be received specifying an address of a website. A search engine may be automatically created for the website based on the user input. Webpages of the website may specify a plurality of tags specifying custom attributes of the webpages. During creation of the search engine, these custom attributes may be incorporated into the search engine index. Additional user input may be received customizing the search engine for various search engine contexts, e.g., based on the custom attributes of the webpages. Search engine results for the website may be based on various ranking functions, potentially including social impact of webpages of the website.

主权项

1. A method for modifying a search engine, comprising:
a computer server creating a search engine for a website, wherein said creating the search engine comprises creating search information for a plurality of webpages of the website, wherein the search information specifies a first set of information for each webpage; the computer server providing a search-customization user interface for modifying a ranking function of the search engine for the website, wherein the search-customization user interface specifies one or more first ranking factors; after the user inserts one or more first custom tags into source code of at least one webpage of the website, the computer server updating the search information to include information related to the one or more custom tags, wherein the one or more custom tags are dedicated for customizing the search engine of the website; the computer server providing the search-customization user interface for modifying the ranking function of the search engine for the website, wherein, in addition to the one or more first ranking factors, the search-customization user interface specifies one or more additional ranking factors corresponding to the one or more first custom tags, wherein each additional ranking factor is added to the search-customization user interface for a respective first custom tag inserted into the source code; the computer server receiving first user input from the user, wherein the first user input specifies modifying a relative weight of a first additional ranking factor of the one or more additional ranking factors; the computer server automatically modifying the ranking function of the search engine to use the relative weight of the first additional ranking factor based on the first user input; after automatically modifying the ranking function of the search engine to use the relative weight of the first additional ranking factor, the computer server receiving a search query for the website; and the computer server providing a plurality of search results using the ranking function.