主权项 |
1. A method performed by one or more processing devices, comprising:
determining, by the one or more processing devices, a first quality metric that is indicative of a quality of an opportunity for distribution of content from a content provider as compared to other content providers, the first quality metric being based on a first predicted access rate of the content and a second predicted access rate of the content, the first predicted access rate of the content being based on features that are dependent on the content provider, the second predicted access rate of the content being based on features that are independent of the content provider; determining, by the one or more processing devices, a second quality metric that is based on the first predicted access rate of the content; determining, by the one or more processing devices, a weight to apply to the first quality metric and to the second quality metric, the weight being based on an expected return resulting from distribution of the content; determining, by the one or more processing devices, a weighted average of the first quality metric and the second quality metric that is based on the weight; and distributing, by the one or more processing devices, the content via a content auction based, at least in part, on the weighted average. |