| 摘要 |
The purpose of the present invention is to improve the likelihood that the number of times an advertisement is selected is at least a designated number and to improve the distribution efficiency of advertisements. Provided is an information processing device that estimates the shortage in the number of selections at the end of an aggregation period for advertisements distributed on the basis of a first limiting element, a specified number of selections, and an assumed selection rate, said estimation being made on the basis of an assumed number of selections and the actual number of selections prior to the end of the aggregation period. For each of a plurality of second limiting elements that are different from the first limiting element, the information processing device obtains the actual selection rate for advertisements according to a group limited by the second limiting elements among the advertisement distribution destinations. The information processing device determines the limiting elements to be added to distribution conditions, from among the plurality of second limiting elements and on the basis of the actual selection rate. The information processing device determines additional distribution destinations for the advertisement, on the basis of the determined limiting elements, the actual selection rate, and the estimated number of selections. |
