Resource identifier personalization

摘要

A uniform resource locator (URL) including an identification of a network resource and one or more tag-variable sets may be determined. One or more variables associated with the URL may be determined based on the tag-variable sets, wherein each tag-variable set may include a variable and a corresponding tag. A target recipient of the URL, associated with one or more values corresponding to the one or more variables, may be determined. Each of the one or more variables may be replaced with the corresponding one or more values in the URL. The URL including the identification of the network resource and one or more tag-value sets may be provided to the target recipient, each tag-value set including the one or more tags and the corresponding one or more values, wherein upon a selection of the URL, the tag-value sets are provided to the network resource via the URL.

主权项

1. A system comprising one or more processors loaded with computer instructions causing the one or more processors to function as:
a resource handler configured to determine a uniform resource locator (URL) and an individual recipient from a proprietary database of individual recipients; a parser configured to parse the URL to determine a network address of a network resource and one or more tag-variable sets, each tag-variable set including a variable and a corresponding tag associated with the variable; a value engine configured to determine for each variable included in the one or more tag-variable sets of the URL, one or more values that is associated with the individual recipient in the proprietary database of individual recipients; a URL generator configured to replace, in the URL, the one or more tag-variable sets with a corresponding one or more tag-value sets, wherein the variable of each of the one or more tag-variable sets is replaced with the corresponding one or more values that are associated with the individual recipient in the proprietary database of individual recipients, to thereby form a personalized URL with the network address of the network resource and the one or more values embedded therein; and a delivery engine configured to send the personalized URL to the individual recipient, wherein, upon selection of the personalized URL by the individual recipient, the one or more tag-value sets are provided to the network resource via the personalized URL for extraction therefrom and subsequent inclusion thereof within a personalized website provided to the individual recipient.