SYSTEM AND METHOD FOR PRESENTING VIRTUAL DISCOUNT COUPONS TO CUSTOMERS OF A RETAIL ENTERPRISE BASED ON SHOPPING HISTORY

摘要

A system and method for presenting virtual discount coupons to customers of a retail enterprise accesses a virtual coupon repository stored in a database and containing a plurality of virtual discount coupons each redeemable against at least one item purchasable from the retail enterprise, accesses a purchase history stored in the database and identifying items previously purchased by the customer from the retail enterprise, for each virtual discount coupon in at least a subset of the plurality of virtual discount coupons in the virtual coupon repository, determines a prediction value based on the purchase history, which corresponds to a likelihood that the customer will purchase an item from the retail enterprise against which the virtual discount coupon is redeemable, and identifies for the customer in the virtual coupon repository at least one of the virtual discount coupons based on the prediction value thereof.

主权项

1. A method for presenting virtual discount coupons to customers of a retail enterprise, the method comprising:
accessing with a processor a virtual coupon repository stored in a database and associated in the database with a customer of the retail enterprise, the virtual coupon repository containing a plurality of virtual discount coupons each redeemable by the retail enterprise against at least one item purchasable from the retail enterprise, accessing with the processor a purchase history stored in the database and associated in the database with the customer, the purchase history identifying items previously purchased by the customer from the retail enterprise, for each virtual discount coupon in at least a subset of the plurality of virtual discount coupons in the virtual coupon repository, determining with the processor a prediction value based on the purchase history, the prediction value corresponding to a likelihood that the customer will purchase an item from the retail enterprise against which the virtual discount coupon is redeemable by the retail enterprise, and with the processor, identifying for the customer in the virtual coupon repository at least one of the virtual discount coupons in the at least the subset of the plurality of virtual discount coupons based the prediction value thereof.