| 摘要 |
An interactive marketing system includes devices and methods that provide customers with real-time product information and supplemental specification materials, usage information, comparison information, and other product and service resources related to a product. A potential customer accesses an RFID-tagged item, and a reader detects the item and triggers video and audio displays with information regarding the identified product. Customers interact with the product and service materials to review product information, evaluate product reviews, and view and listen to lifestyle and demonstration videos. Customers can also access product information to configure the product in a variety of sizes, colors, styles, and the like. Brand owners can communicate product information, product reviews, and additional information regarding the product, its features, and its use directly to the customers in real-time. The system facilitates purchasing metrics, tracks and controls inventory, and provides product logistics. |
