CONTENT PLACEMENT RECOMMENDATIONS BASED ON PATH ANALYSIS

摘要

Systems, methods, and computer-readable storage media that may be used to generate content placement recommendations are provided. One method includes determining conversion path data and determining, for each of a plurality of domains: (1) a first metric based on a first set of the conversion paths for which interactions related to the domain are earlier in the conversion paths than one or more last interactions prior to the conversion actions; (2) a second metric based on a second set of the conversion paths for which interactions related to the domain are one of the one or more last interactions prior to the conversion actions; and (3) an analysis metric based on the first metric and the second metric. The method further includes generating one or more recommendations for obtaining content placements in one or more of the domains based on the analysis metrics for the domains.

主权项

1. A method comprising:
determining, at a computerized analysis system, conversion path data comprising data relating to a plurality of conversion paths, each of the plurality of conversion paths comprising one or more interactions leading to a respective one of a plurality of conversion actions, one or more of the plurality of interactions relating to a plurality of domains; determining, at the analysis system, for each of the plurality of domains:
a first metric based on a first set of the plurality of conversion paths for which interactions related to the domain are earlier in the conversion paths than one or more last interactions prior to the conversion actions of the conversion paths;a second metric based on a second set of the plurality of conversion paths for which interactions related to the domain are one of the one or more last interactions prior to the conversion actions of the conversion paths; andan analysis metric based on the first metric and the second metric indicating a relative position within the plurality of conversion paths of the interactions relating to the domain; and generating one or more recommendations for obtaining content placements in one or more of the domains based on the analysis metrics for the plurality of domains.