Receptive opportunity presentation of activity-based advertising

摘要

One embodiment of the present invention provides a system that facilitates presentation of activity-based advertising based on receptive opportunities. During operation, the system identifies a number of topics. The system then receives a number of advertisements from advertisers, wherein a respective advertisement is associated with a topic. For a respective topic, the system determines a number of candidate advertisements associated with that topic to be pending presentations. The system further analyzes an activity in which a customer is engaged. Next, the system identifies a receptive opportunity to present one or more advertisements to the customer based on the activity analysis. The system then determines among the pending presentations one or more advertisements to present to the customer during the identified receptive opportunity. Subsequently, the system presents the determined advertisements to the customer during the opportunity period.