A method of maximizing profits based on internet advertisement frequency modeling is provided herein. In the method, user data, and reach and frequency data are subjected to a modeling equation, and then coordinated and used to determine a rate at which an advertisement produces a sale of a product advertised in the advertisement for predicting an optimal advertisement frequency at which profits can be maximized in order to minimize wasted investment costs in diminishing returns from internet advertising.
申请公布号
WO2009029947(A1)
申请公布日期
2009.03.05
申请号
WO2008US75055
申请日期
2008.09.02
申请人
NUMERIC ANALYTICS LLC;AFFELD, PETER, DOUGLAS;CARPENTER, DAVID