| 摘要 |
The present invention is a short message service (“SMS”) based interactive information and marketing system, which provides the User with a means to rapidly and effectively communicate with its customer base. The system represented by this invention is a completely voluntary, opted-in system, by which the customer provides its mobile telephone number or the telephone number of its chosen mobile device to the User and requests that the User forward marketing, promotional and informational materials to the customer. The present invention permits the customer to request that certain product specific information be transmitted by the User to the customer visa short message service (“SMS”) text, as said information becomes available. The present invention permits both the User and the customer to transmit a URL link from the User's website to a mobile number via short message service (“SMS”) text directly from the web site page. The present invention permits the User to forward via short message service (“SMS”) text, a Short Cut Icon to reside on the home page of the customer's mobile phone or mobile device, which when clicked, will act as a short-cut to the User's web site. |
| 主权项 |
1. An interactive marketing and/or information system utilizing short message systems (SMS) provided on mobile telephones or mobile devices including in combination a means of displaying an advertisement, announcing a sales event, providing a promotional coupon, or any other similar direct marketing materials, and inviting the customer to respond, with a defined short text message via SMS on a mobile telephone or mobile device.
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