| 摘要 |
<p>In one implementation, a computer-implemented method includes receiving at a server a request from an advertiser to target an ad to users of a computer- implemented social network, the request comprising data representing characteristics of the users that the advertiser desires to target. The method furth includes ranking the users based on how similar the users' characteristics are to the received characteristics and an influence score for each user that indicates how influential the user is within the social network. The method also includes scoring the advertiser's request based on a bid from the advertiser for an opportunity to display the ad to one or more of the users and assigning the opportunity to display the ad to the one or more users based on a correlation between a score of the advertiser's request and one or more rankings of the one or more users.</p> |
