| 摘要 |
Techniques are disclosed for collecting, analyzing and compiling information stored in browser cookies, and using such information to deliver web content targeted to a particular user or audience. A browser cookie is a data structure that is stored on a user's computer and that can contain information regarding that user's previous web browsing activity. In one embodiment, information collected from browser cookies is analyzed and compiled so as to allow such information to be selectively correlated with web content stored in a targeted content repository. For example, browser cookie data indicating that a user has visited websites that sell airline tickets may be correlated with a banner advertisement for travel insurance. Once such a correlation is established, the targeted content—for example, the aforementioned travel insurance advertisement—can subsequently be delivered to future website visitors whose computers store browser cookies containing data identified as being correlated with such targeted content. |
| 主权项 |
1. A browser cookie analysis methodology, comprising:
saving browser cookie data that is collected from a plurality of website visitors in a browser cookie data repository hosted by a targeted content administrator; establishing a correlation between selected browser cookie data stored in the browser cookie data repository and selected web content that is saved in a targeted content repository that is also hosted by the targeted content administrator, wherein
the correlation is established based on user input received via a user interface generated by the targeted content administrator,the user input defines a custom segment that includes a browser cookie parameter, a browser cookie value, and one or more relationships between the browser cookie parameter and the browser cookie value,the browser cookie parameter is selected from a plurality of browser cookie parameters stored in the browser cookie data repository,the browser cookie value is selected from a plurality of browser cookie values stored in the browser cookie data repository,the one or more relationships between the browser cookie parameter and the browser cookie value include at least one of “equals”, “contains”, “excludes”, and “approximates”, andthe user input further identifies the selected web content that is saved in the targeted content repository, and that is associated with the defined custom segment;saving a definition of the custom segment via the targeted content administration user interface; and receiving a targeted content request from a web server, the targeted content request including detected cookie data; and sending the selected web content to the web server based on a determination that the detected cookie data satisfies the defined custom segment. |
