SYSTEM AND METHOD FOR TARGETING USERS FOR CONTENT DELIVERY

摘要

Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.

主权项

1. A system comprising:
a network addressable content targeting module; a user information database in communication with the module; and a network interface in communication with the module, providing access to a network; wherein the module is configured to:
receive one or more content objects;receive one or more targeting criteria;send the one or more targeting criteria to an information furnisher via the network interface;responsive to sending the one or more targeting criteria, receive via the network interface one or more ZIP+4 codes corresponding to the targeting criteria;retrieve, from the user information database, personal information of a plurality of users;identify one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information;compile a target user list using the personal information and based on the one or more ZIP+4 codes; wherein the target user list comprises user identifiers of the one or more users; andassociate the target user list with the one or more content objects by mapping the content objects to the user identifiers of the one or more users.