发明名称 |
GENERATION OF AN ADVERTISEMENT BID-REACH LANDSCAPE |
摘要 |
An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold. |
申请公布号 |
US2015332317(A1) |
申请公布日期 |
2015.11.19 |
申请号 |
US201414279149 |
申请日期 |
2014.05.15 |
申请人 |
Facebook, Inc. |
发明人 |
Cui Xinyi;Fu Wenjie;Yu Haomin;Jin Ou;Shay Eitan;Sim Richard Bill;Yang Jun |
分类号 |
G06Q30/02;G06Q50/00 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
1. A method comprising:
receiving from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content; defining a plurality of bid values for the advertisement request; for each of the plurality of bid values, estimating a corresponding value of advertisement reach for the target audience; and providing to the advertiser, a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. |
地址 |
Menlo Park CA US |