发明名称 |
SYSTEM AND METHOD FOR UNIFYING USER-LEVEL DATA ACROSS DIFFERENT MEDIA PLATFORMS |
摘要 |
A system and method for unifying user-level data across a plurality of media platforms are provided. The method includes receiving user-level data events from the plurality of media platforms, wherein each event relates to at least one online advertisement viewed by a plurality of users; processing the received user-level data events to detect a group of user-level data events related to the same user of the plurality of users; combining user-level data from each group of user-level data events related to the same user; assigning a unique user identifier to the combined user-level data to result in a unified user-level data related to a particular user; and storing the unified user-level data in a database, thereby providing consistent user-level data across the plurality of media platforms. |
申请公布号 |
US2015332316(A1) |
申请公布日期 |
2015.11.19 |
申请号 |
US201514807995 |
申请日期 |
2015.07.24 |
申请人 |
Datorama Technologies, Ltd. |
发明人 |
Cohen Kassko Efraeim;Sarig Ran |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
1. A method for unifying user-level data across a plurality of media platforms, comprising:
receiving user-level data events from the plurality of media platforms, wherein each event relates to at least one online advertisement viewed by a plurality of users; processing the received user-level data events to detect a group of user-level data events related to the same user of the plurality of users; combining user-level data from each group of user-level data events related to the same user; assigning a unique user identifier to the combined user-level data to result in a unified user-level data related to a particular user; and storing the unified user-level data in a database, thereby providing consistent user-level data across the plurality of media platforms. |
地址 |
Tel-Aviv IL |