发明名称 |
Estimating Future Inventory |
摘要 |
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for estimating performance parameters. A method includes: identifying selection criteria including one or more words, phrases or categories for use in a campaign; identifying a time in the future; estimating one or more performance parameters associated with execution of the campaign at the time in the future including for each performance parameter: identifying a time series based on historical inventory for the performance parameter; identifying and correcting for discontinuities in the time series to produce a corrected time series; evaluating the corrected time series for periodic components; evaluating the corrected time series for trends; extrapolating the corrected time series into the future based on the evaluating for periodic components and trends; and determining, for the time, estimated values for the performance parameter; and providing the estimated values for the one or more performance parameters. |
申请公布号 |
US2015332192(A1) |
申请公布日期 |
2015.11.19 |
申请号 |
US201514597355 |
申请日期 |
2015.01.15 |
申请人 |
Google Inc. |
发明人 |
Harel Jonathan |
分类号 |
G06Q10/06;G06Q30/02 |
主分类号 |
G06Q10/06 |
代理机构 |
|
代理人 |
|
主权项 |
1. A method comprising:
identifying selection criteria including one or more words, phrases or categories for use in a campaign; identifying a time in the future; estimating one or more performance parameters associated with execution of the campaign at the time in the future including for each performance parameter:
identifying a time series based on historical inventory for the performance parameter;identifying and correcting for discontinuities in the time series to produce a corrected time series;evaluating the corrected time series for periodic components;evaluating the corrected time series for trends;extrapolating the corrected time series into the future based on the evaluating for periodic components and trends; anddetermining, for the time, estimated values for the performance parameter; and providing the estimated values for the one or more performance parameters. |
地址 |
Mountain View CA US |