METHOD AND APPARATUS FOR MANAGING ADVERTISING

摘要

A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.

主权项

1. A device, comprising:
a memory that stores executable instructions; and a processor coupled to the memory, wherein the processor, responsive to executing the instructions, performs operations comprising:
obtaining consumption data associated with a group of media devices, the consumption data relating to media content provided by equipment of a service provider;detecting identified impressions from the consumption data;determining campaign criteria associated with an advertising campaign;responsive to the campaign criteria including a reach criterion, predicting a number of slot impressions based on the identified impressions and using fractional reach analysis; andgenerating a media plan based on a ratio of an advertisement slot cost to the predicted number of slot impressions per advertisement slot.