Method of actively providing advertisement

摘要

Disclosed is a method of actively providing an advertisement. The method includes: inputting a keyword by inputting information containing the keyword in a user application installed in a user terminal through an input function provided from an operating system of the user terminal; transmitting the keyword by transmitting the information containing the keyword to an advertisement providing server through an advertisement application installed in the user terminal independently from the user application, wherein the advertisement providing server communicates with the advertisement application separately from the user application; analyzing the keyword by analyzing the information containing the keyword by the advertisement providing server; determining an advertisement by the advertisement providing server, based on a result of analyzing the keyword; and displaying the determined advertisement on a display unit of the user terminal through the advertisement application.

主权项

1. A method of actively providing an advertisement, the method comprising: inputting a keyword by inputting information containing the keyword in a user application installed in a user terminal through an input function provided from an operating system of the user terminal; transmitting the keyword by transmitting the information containing the keyword to an advertisement providing server through an advertisement application installed in the user terminal independently from the user application, wherein the advertisement providing server communicates with the advertisement application separately from the user application; analyzing the keyword by analyzing the information containing the keyword by the advertisement providing server; determining an advertisement by the advertisement providing server, based on a result of analyzing the keyword; and displaying the determined advertisement on a display unit of the user terminal through the advertisement application.