Automatic generation of text and display for presentation on online computers

摘要

Text and display may be generated automatically for an online service platform. Dynamic data is received from a provider offering items, the data comprising information about the items. Content is generated and keywords are assigned to the content. Content may include dynamic text and images. The generated content and keywords are configured into the online service via an application programming interface. The text and display may comprise text and display advertisements. The online service platform may comprise online advertise service platform such as search engine platform that also presents advertisements or information associated with entered search keywords.

主权项

1. A method of automatically generating text and display advertisements for presentation on a computer, comprising:
receiving periodically data associated with an inventory of vehicles into a data folder on a storage device associated with a computer server via a file transfer protocol (FTP) from an automotive dealership, wherein the data folder is created per the automotive dealership, the automotive dealership provided with FTP credentials; computing a periodic payment schedule for each of the vehicles based on one or more criteria provided by the automotive dealership, the periodic payment schedule comprising payments that need to be made for purchasing or accepting said respective each vehicle; generating an individual advertisement for each of the vehicles, the individual advertisement comprising at least an advertisement copy and the periodic payment schedule, the generating an individual advertisement for each of the vehicles comprising: creating a provider account associated with the automotive dealership on a search engine comprising an online advertising service, wherein an account on an online advertising service is created per the automotive dealership; connecting to an online advertising service application programming interface (API) via one or more networks, the online advertising service API associated with the online advertising service; and for each of the vehicles, generating one or more keywords based on the received data, and generating an advertisement text for a vehicle via the online advertising service API, the advertisement text comprising at least the one or more keywords associated with the vehicle, the period payment schedule for the vehicle and the advertisement copy associated with the vehicle, the one or more keywords provided to the search engine for determining a manner of presenting the advertisement text.