System and method for obtaining revenue through the display of hyper-relevant advertising on moving objects

摘要

A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer's direct responses to ad viewings with accountability systems.

主权项

1. A system, comprising:
a mobile communication device comprising a transmitter capable of forming a direct communication link with a vehicle that is capable of moving, and a memory storing data regarding a user associated with said mobile communication device, wherein said data includes a user defined set of choices that determine timing and proximity for display of content on the vehicle based on choice data provided by said user regarding said user;
the vehicle comprising a receiver, wherein the direct communication link is formed with aid of the receiver, and an exterior display capable of displaying the content;wherein the mobile communication device and the vehicle directly exchange information via the direct communication link, said information including (a) position information about the mobile communication device or the vehicle used to calculate a proximity between the mobile communication device and the vehicle, wherein the proximity between the mobile communication device and the vehicle is recalculated when the vehicle moves, and (b) a request for content to the vehicle based on the data regarding the user associated with the mobile communication device;wherein the content is presented to the user associated with said mobile communication device, at least a portion of which is displayed on the exterior display of the vehicle; andwherein a record of the presentation of the content is stored in a memory, said record comprising (1) information regarding the content presented, and (2) information comprising confirmation of the direct communication link between the mobile communication device and the vehicle.