| 发明名称 |
METHOD AND APPARATUS FOR SCREENING PROMOTION KEYWORDS |
| 摘要 |
Candidate promotion keywords are selected. Features of the candidate promotion keywords are extracted. The features include at least one of a search engine feature, an effect feature of non-directed traffic, and a text feature. The features of the candidate promotion keywords are used as input data of a pre-established keyword screening model, and superior promotion keywords are obtained according to a prediction result of the keyword screening model. |
| 申请公布号 |
US2015302476(A1) |
申请公布日期 |
2015.10.22 |
| 申请号 |
US201514692586 |
申请日期 |
2015.04.21 |
| 申请人 |
Alibaba Group Holding Limited |
发明人 |
Huang Kaiming;Wu Kewen;Huang Peng;Li Bo;Lin Feng |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method, comprising:
selecting one or more candidate promotion keywords; extracting one or more features of the candidate promotion keywords; using the one or more features of the candidate promotion keywords as input data of a pre-established keyword screening model; and obtaining one or more superior promotion keywords according to a prediction result of the keyword screening model. |
| 地址 |
Grand Cayman KY |
