AN INFORMATION TRANSMITTING METHOD AND SYSTEM BASED ON USER CARD

摘要

Sending information based on a user card includes obtaining, by a card terminal, identification information of the user card and sending identification information of the user card and identification information of the card terminal to a device, such as a data analysis and recommendation device. The data analysis and recommendation device determines whether recommendation information corresponding to the identification information of the user card and the identification information of the card terminal exists according to the identification information of the user card and the identification information of the card terminal, and if yes, sends the recommendation information to the card terminal. The data analysis and recommendation device can send the recommendation information to the card terminal and the card terminal can display the information to the user. As the recommendation information may be in different forms, personalized multimedia information can be provided to the user.