REWARDS BASED ON A DISPLAYED DYNAMIC MARK

摘要

Systems (100) and methods (2000) for providing a rewards program. The method involves presenting a Digital Dynamic Mark ("DDM") to a viewer that comprises a sequence of Active Image Patterns ("AIPs"). Each AIP exclusively comprises First Pattern Regions ("FPRs") for encoding symbols. At least two FPRs are rendered with at least one color other than a defined background color for the image pattern. The FPRs are arranged in a non-grid like pattern. Each FPR has a non-square shape with a single side boundary line directly abutting a single side boundary line of at least one other FPR. Information is received which indicates that the viewer captured an image of the DDM using a computing device thereof. Reward points are awarded to the viewer for capturing the image of the DDM. The reward points are redeemable by the viewer for one or more redemption items.