System and Method for Optimizing the Presentation and Delivery of Content

摘要

Arrangements are directed to dynamically optimizing the delivery of targeted and/or geographically relevant content. A geographical area can be divided into a virtual grid comprising a plurality of cells. Geographically relevant information can be assigned to the plurality of cells. Responsive to receiving a request to output content to information playback devices within a selected set of the cells, content can be output to an information playback device that is located within a respective one of the selected set of the cells. One or more underperforming cells within the selected set of cells can be identified. The one or more underperforming cells within the selected set of cells can be adjusted without changing the size and shape of the selected cells.

主权项

1. A method of dynamically optimizing the delivery of targeted and/or geographically relevant content comprising:
dividing a geographical area into a virtual grid comprising a plurality of cells; assigning geographically relevant content to the plurality of cells; responsive to receiving a request to output content to information playback devices within a selected set of the cells, outputting content to an information playback device that is located within a respective one of the selected set of the cells; identifying one or more underperforming cells within the selected set of cells; and adjusting the one or more underperforming cells within the selected set of cells without changing the size and shape of the selected cells.