摘要 |
Systems and methods of providing information via a computer network are provided. A data processing system can receive a request for third-party content that identifies a first entity. The data processing system can obtain a marketability profile of the first entity based on a social network profile of the first entity and can identify interests of the first entity. The data processing system can identify a third-party content item based on the marketability profile and the social network profile and determine a quality score for the content item. Based on the quality score and a bid value of the content item, the data processing system can select the content item and provide the content item for display. The content item can indicate a second entity, a type of connection between the first entity and the second entity and a type of association between an organization and the second entity. |