DIFFERENTIATED TREATMENT OF SPONSORED SEARCH RESULTS BASED ON SEARCH CONTEXT
摘要
Methods and apparatus are described for presenting sponsored search results. A user is enabled to initiate a search from a context. The sponsored search results and organic search results are presented in a search results page in response to the search, an order of the sponsored search results and placement of subsets of the sponsored search results relative to the organic search results in the search results page having been determined with reference to contextual information relating to the context.
申请公布号
WO2009048779(A2)
申请公布日期
2009.04.16
申请号
WO2008US78461
申请日期
2008.10.01
申请人
YAHOO! INC.;BHATT, RUSHI;PARIKH, JIGNASHU;PAREKH, RAJESH, GIRISH;BERKHIN, PAVEL
发明人
BHATT, RUSHI;PARIKH, JIGNASHU;PAREKH, RAJESH, GIRISH;BERKHIN, PAVEL